Carla Spartos

Editor and content specialist

carlaspartos@gmail.com

Click here to download a PDF of Carla Spartos’ resume

PROFESSIONAL OVERVIEW

Goal-oriented, results-driven editor and content specialist with 10-plus years’ experience building, managing and leading teams; producing award-winning multi-vertical, multi-platform content and growing digital traffic.

WORK EXPERIENCE

Daily Features Editor, New York Post, New york, ny, 2012-Present

  • Manage a team of 15 reporters, writers and editors, as well as part-timers and freelancers, in a fast-paced newsroom. 

  • Shape coverage around trending topics and breaking news that wins awards and gets readers clicking

  • Collaborate with audience development, SEO, social, video, photo and design teams to produce features with strong visuals and cohesive messaging.

  • Grow traffic in entertainment and living verticals and meet aggressive weekly goals

Senior Online Editor, Zagat Survey, New York, NY, 2005 - 2008 

  • Launched and managed restaurant blogs and weekly email newsletters in nine city markets. Increased traffic to Zagat.com, grew user membership and showcased new daily content.

  • Helped transform legacy print publication to a digital destination through a site redesign with enhanced multimedia content.

Digital Producer, New York Magazine, New York, NY, 2003 - 2005

  • Wrote, edited and produced restaurant, nightlife and fashion content for nymag.com.

  • Helped establish nymag.com as an online Fashion Week authority by building timely designer galleries, as well as assigning and editing SEO-friendly evergreen content such as designer biographies.

  • Responsible for building out the site’s restaurant and nightlife verticals, including growing a database of restaurant and bar reviews and contributing content such as NYC’s best rooftop bars roundup, which consistently ranked at the top of Google search.

Senior Editor,  The Village Voice, New York, NY, 2000 - 2003

  • Edited features, columns and supplements, including the annual Best of New York issue.

ADDITIONAL EXPERIENCE

Food Editor, New York Post, New York, NY, 2010 - 2012         

  • Oversaw food coverage: commissioned and edited feature stories by other staffers and freelancers, while pitching and writing original content based on an impressive network of sources.

Food Writer, New York Post, New York, NY, 2008 - 2010

  • Covered the restaurants and nightlife beat and won the New York State Associated Press Association award for feature writing (“Don’t Mess With the Chef!”; “Is Your Restaurant Spying on You?”; “Hey, What the Check?!”).

  • Expert speaker and presenter on panels hosted by the South Asian Journalists Association, Bulldog Reporter Food & Beverage PR Summit and New York Women in Communications Foundation. 

BOOKS & OTHER FEATURED PUBLICATIONS

  • Edited The New York Post’s 56-page 9/11 tribute magazine, published on the 10-year anniversary of the World Trade Center attacks

  • Articles published in the Chicago Sun-Times, New York Magazine, The New York Post, Tin House, Toronto Star, Utne Reader, The Village Voice and The Week

SKILLS

  • Writing, editing, storytelling

  • Multi-platform content creation

  • Cross-team collaboration

  • Workflow management and skills training

  • SEO and digital analytics

TOOLS

  • Wordpress

  • Google Trends and Analytics, Parse.ly

  • SocialFlow, Twitter, Instagram, Facebook

  • Airtable, Slack

  • Adobe Photoshop, InDesign

AWARDS

New York State Associated Press Award, features writing

New York Post | 2010-2011

EDUCATION

Cornell University

Bachelor of Science Degree in Biology & Society